Why Should You Have an E-Commerce Platform on Your Business Website?
One of the biggest reasons e-commerce has picked up steam is the easy-to-use software that allow small business to set up an e-commerce section to their website… for cheap.
With an e-commerce platform added to your website, your business will begin to grow, and reach out to new customers. Or, you can create a new Internet business. The cost for this all is usually less than $100 a month.
If your business already has a website established, it may be in your best interest to include a separate shopping cart to increase its e-commerce functionality. With this method, you gain control over your site without having to resort to hiring an IT staff to host and control the website.
Hosted E-Commerce Software
Another worthwhile option for entrepreneurs and small-to-medium sized businesses is to use hosted e-commerce software. This software gives you all the tools you need – such as domain name registration – to create an e-commerce website that will have a shopping cart with little website design and technical knowledge. There are two reasons why you should use hosted e-commerce software:
- Lack of any IT requirements
With hosted e-commerce, there are a number of solutions that can be used to encourage the growth of your business. You don’t have to spend money on features you’re not using, but do have the choice to upgrade those features and services when you feel it’s necessary.
What Do You Get From Most E-Commerce Platforms
The majority of e-commerce platforms will give you the fundamentals so you can begin, which includes the following:
- Customizable website templates
- Search engine optimization
- Inventory management
- Integrated shopping cart
- Email marketing
The only thing you need to do is make an account and make use of the store management tools to create your e-commerce presence. In order for your business to benefit, you must look at what is considered important for your business and look at the vendors that offer a complete e-commerce package. For instance:
Do you really need a mobile commerce?
Once you know what features you actually need, be sure you find an e-commerce software vendor that’s proven itself and can meet the goals of your business by providing the necessary tools and services.
Shopify: How the Platform Can Help Your Business
When you’re ready to create an e-commerce site, Shopify can ensure you get everything you need in just one administration dashboard.
- You choose a template
- Optimize the template’s design
- Create a catalog of products
- Organize your products
- Develop blog posts
It also has a built-in mobile commerce that allows you to set up a mobile storefront and iPhone app. It also offers coupon codes and marketing SEO tools for you to use.
Shopify uses Google Analytics, allowing you to track customer and shopping cart purchases automatically. The site includes a built-in analytics to get an understanding of your website’s performance so that you can keep track of the e-commerce going on.
The Shopify platform begins at $29 a month, with unlimited bandwidth, 1 GB of storage, 100 products and a two percent transaction fee. The basic account, which costs $50 a month, is good for no more than 2,500 product listings, 5 GB of storage and a one percent transaction fee. Besides Shopify, there are other platforms that you can use as well:
- Big Commerce – great for small businesses that want to begin an Internet store and keep up with an eBay business.
- Vendio – This site will save business owners time by providing tools to easily place products on Amazon, Facebook, eBay or an online web store.
- Intuit – This is an easy point-and-click interface that allows business owners to easily make and publish their online store that can be updated any time they need to make a change.